Fjällräven wins Scandinavian Outdoor Award in Sustainability

Fjällräven, known for backpacks and outdoor clothing, has lately been celebrating its 50^th birthday. They made themselves several presents in form of prizes for new eco products. One of those was the Sustainability Award of the Scandinavian Outdoor Group (SOG), awarded for Fjällräven’s Eco-Trail jacket which will be available up from the summer season 2011.

Fjallraven Eco-Trail

The Eco-Trail is made of the material called Eco-Shell, a three layer waterproof and breathable cloth, made of recycled polyester and is fully recyclable (Teijin’s EcoCircle program). Additionally to the Eco-Shell material, the jacket is 100% fluorocarbon free which was also the decisive argument for the SOG jury. This chemical is normally used as finish on exterior of fabrics to increase its resistance to water and dirt. Fjällräven, however, is avoiding these treatments since they are suspected by the EU of being dangerous – they might have a range of environmental side effects.

Moreover, the Eco-Trail jacket is “climate compensated” which means that the company offsets (via Tricorona) the carbon emissions generated by the production and transport of their EcoShell products by funding renewable energy projects certified to WWF’s gold standard for carbon offset schemes.